What is Gross Profit?
Most of the time we confuse gross profit with revenue. Actually, Gross profit is not the revenue generated but when we exclude the cost of production, marketing, and all the necessary costs of the product or services and what is left is the gross profit.
How SEO will help your business to reduce costs and increase value?
Google search engine is still the largest search engine in the world. So, whenever anybody thinks of buying any product or service, that person first comes to Google and starts doing research.
Customers usually use some of the specific keywords to find out about the services or products. We can even see the volume of these keywords and how many times a person is using that keyword per month. Also, many online tools are available that show the volume of these keywords.
The business website needs to be optimized for these useful keywords and using the right SEO approach can actually help you to build actual revenue and reduce cost. Because you are not directly paying to Google as it is done in the case of Google Ads or PPC. It is simply a long-term process where an SEO consultant helps you to get organic traffic, and increase your brand awareness among your customers and as well as the Google search engine.
Let’s be more transparent about cost. An SEO freelancer or consultant charges their service fee and additional cost can be used for the Backlink Creation process via Guest Post or there are various other methods present to create the backlink.
But the actual thing is “Are you getting ROI?” “Are you earning by spending on SEO services or not?”
If the SEO consultant is successful in bringing traffic to your website and able to convert them as conversions then you win in this game otherwise the result is the opposite.
In this, one more thing we need to understand is that whenever we create a new website then it takes at least 3 months to show improvements in traffic and conversion. So, we have to maintain patience till the initial 3 months of the new website’s SEO because patience is the key.
What an SEO consultant do?
An SEO consultant is audit your website. They find out the technical weaknesses in your website. They have a complete checklist of the parameters where they have to analyze the website performance.
They take care of your website’s content(keywords present in the right way or not). They analyze the website’s page load speed issues and resolve those issues. They improve Meta Titles and Meta Descriptions of the website to improve the visibility of your website in Search Result pages.
And at last, they build Backlinks because backlinks are responsible for rankings. Backlinks are like the fuel you are putting in your website to run.
Below given image gives you an idea of how you will earn revenue via SEO(A complete Pyramid);
How SEO Consultant help in cost avoidance?
Analyzing the website’s potential according to an SEO point of view helps in cost avoidance for the business. An SEO consultant can determine that whenever there is a need to do Google ads or if there is a need then for what kind of business the Google Ads or meta ads are suitable.
Proper allocation of budget is also recommended from SEO point of view.
When do you need an SEO consultant for your business?
When you have created a new business website: When a new website has been created you really need an SEO consultant for the website’s basic setup from a technical point of view and as well as On page point of view.