Recall the times when you searched for a “shoe store near me” and got a mix of results from all over the place. Those days are fading away, thanks to changes in local SEO – the way search engines find and showcase your local business online.
So, what is coming up for local SEO in 2024? Get ready for some interesting changes that will make it simpler for nearby customers to find your business:
Increasing Voice Search Trend
Lots of people are now using voice searches, asking their phones for things like “the best SEO services around.” Optimize your website with local words like ” SEO services near me” and update your Google My Business listing. This helps your business speak clearly so search engines can understand it better.
If you are SEO freelancer and want to grow your customer base.
Your Area Is Crucial
Search engines are getting smarter about “local intent.” This means they know you are not looking for a shoe store in a faraway place when you search for “sneakers.” They will focus on businesses like yours, right in your area. Keep your website and Google My Business listing full of local details like your address, phone number, and pictures of your staff!
Focus More on Reviews
Have you ever hesitated to try a new restaurant because of bad reviews? Positive reviews on Google and other platforms build trust in your customers. Ask happy customers to leave good reviews and respond to any negative ones politely. This builds trust with your customers.
Add Images and Videos Not Just Map
Now, images, videos, and special offers can show up in search results. Share tempting photos of your products, showcase your atmosphere with videos, or announce local deals. It keeps them updated with your latest products and also happenings in your businesses.
Stay Updated with Trends
Search engines keep changing the rules, so staying informed is crucial. Google My Business often shares helpful updates and tips. This will help your business to stay at the top of listings and also it provide an extra edge to your business as compared to your competitors.
Local SEO in 2024 is about getting closer to your neighborhood. It provides the opportunity to present your products or services to your customers. Embrace these changes, keep your information up-to-date, and watch your local customer base grow.