Your vacation rental’s online visibility will improve now with Google’s new way of organizing information. In December 2023, offers great chances to get more guests and bookings through better search results.
But what is organized information, and how can it help your vacation rental?
Let us go through the details,
What is Vacation Rental Structured Data?
This is a piece of code that placed in your website’s code, gives search engines clear and organized details about your rental, such as:
- Property details: Name, description, amenities, bedrooms, bathrooms
- Location: Address, city, region
- Availability: Pricing, calendar
- Images: Good photos showing your property
- Reviews: Ratings and what guests say
Why Should You Care?
By using this organized information, you are basically helping Google understand what makes your rental special. This leads to better search results that stand out, showing:
- Great pictures: Good property images right in search results.
- Important details: Availability, pricing, and amenities are easy to see.
- Trust: Showing guest reviews makes you trustworthy.
- Result: More people clicking, more qualified leads, and, in the end, more bookings for your vacation rental!
How to Implement it?
- Learn the rules: Google has clear instructions on using organized information for vacation rentals.
- Choose how to do it: Use Google Search Console’s tool or add the code to your website yourself.
- Check and watch: After you do it, use Google Search Console to make sure it is working right.
What is Important to Show?
- Be good for local searches: Include where you are and use local words. This help you in Local SEO.
- Show special things: Tell people about what makes your rental different.
- Keep things up-to-date: Make sure your calendar is right.
By using this new SEO plan, you are opening lots of chances to get more guests and do well in the busy vacation rental world.